U.S. Alpine Ski Team Debuts Stifel HERoic Cup Award For Female Skiers [Forbes]
Stifel Financial Corporation (SF)
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Source: Forbes
U.S. Ski & Snowboard In November 2022, U.S. Ski & Snowboard announced its HERoic Initiative, created to provide more leadership, opportunities and mentorship for its women athletes. On Thursday, the U.S. Alpine Ski Team and its title sponsor, Stifel Financial, unveiled a new award in the interest of furthering those goals. The new Stifel HERoic Cup will be awarded to the woman U.S. Alpine Ski Team athlete with the most World Cup points after the three North American stops on the women's FIS Alpine World Cup tour—the Stifel Killington Cup, Mont Tremblant World Cup and Stifel Birds of Prey in Beaver Creek. The cup winner will receive a trophy as well as $50,000 at an award ceremony following the Stifel Birds of Prey downhill and super-G races on December 14. Stifel, the investment banking company that became the U.S. Alpine Ski Team title sponsor in October 2022, will hold the winnings in an investment account. The athlete can withdraw the money immediately, leave it invested
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