TreeToTextile Gains Lenzing's Support for Cellulosic Advancement [Yahoo! Finance]
STORA ENSO OYJ ADR R SH (SEOAY)
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Source: Yahoo! Finance
part of the Austrian group's strategy to accelerate the industry's development—and, eventually, adaption—of cellulosic fibers. In doing so, Lenzing joins TreeToTextile's other shareholders—including retailers H&M and Ikea , pulp manufacturer Stora Enso and family-owned investment firm LSCS Invest —all of which are “united” by the belief that sustainably produced fibers have the power to “change the textile industry to the better.” More from Sourcing Journal “Today is an exciting day for TreeToTextile and a great example of the collaboration needed to address the environmental challenges of the textile industry,” said Dr. Roxana Barbieru, CEO of TreeToTextile. “Our mission is to provide better fibers to all, and we hope our pioneering partnership will serve as an inspiration to others.” Established in 2014 by the Swedish entrepreneur Lars Stigsson, TreeToTextile's mission has been to develop and commercialize a renewable and resource-efficient man-made cellulosic fiber that's n
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