With a $500K NIL endorsement opportunity, College Basketball Crown is a game-changer [FOX News]
Vivid Seats Inc. (SEAT)
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Source: FOX News
The 16-team tournament, which features a combined 11 teams from the Big 12, Big East and Big Ten, announced a first-of-its-kind Name, Image and Likeness prize pool that will reward the championship team with a $300,000 NIL package. The runner-up will earn a $100,000 package, while $50,000 will go to the semifinalists through a new venture labeled the Vivid Seats Ambassador Program. In a world where NIL is the No. 1 driver of everything happening in college sports, adding brand ambassador endorsement deals for the College Basketball Crown's top-four finishing teams underscores the new event's goal to differentiate itself and become the premier postseason tournament – outside the NCAA Tournament – in college basketball. March Madness carries a certain weight in college basketball, but by the end of this weekend, there are only three more tournament games left with the Final Four and national title game. That's where Executive Vice President of FOX Sports Jordan Bazant saw a concep
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