College Basketball Crown: Endorsement opportunities, NBA teams and a lot of star power [FOX News]
Vivid Seats Inc. (SEAT)
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Source: FOX News
But with name, image and likeness (NIL) dollars being a top priority of programs, the NBA Draft being as competitive as it's ever been, and the schedule dwindling when the week of the Final Four hits, there's been an open door for a new event to inject more resources and interest into the sport during its biggest time of year. That's why FOX Sports and AEG have launched The College Basketball Crown , a new addition to the college hoops postseason landscape that will feature 15 games across FOX and FS1 beginning on Monday at MGM Grand Garden Arena and rolling into April 5 and 6 for the semifinal and title game from T-Mobile Arena. In a partnership with Vivid Seats, the event will award the champion a $300,000 NIL endorsement opportunity. The runner-up will receive a $100,000 endorsement opportunity, while a $50,000 endorsement opportunity will go to the semifinalists. In addition to the endorsement opportunities, 12 NBA organizations have already committed to being at the College B
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