Crop-Top Tax Offers a Bit of Relief to Struggling Brazil Retailers [BNN Bloomberg (Canada)]
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Sea Limited American Depositary Shares, each representing one Class A Ordinary Share (SE)
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Source: BNN Bloomberg
The bill approved in Brazil's lower house Wednesday, which slaps a 20% levy on low-cost imports, is meant to contain growing competition from Asian fast-fashion players Shein Group Ltd., Sea Ltd.'s Shopee and upstart Chinese app Temu as they expand in Latin America's biggest economy. It will take immediate effect once it receives a presidential signature. It's known in Brazil as the taxação das blusinhas, or crop-top tax, in a nod to the cheaper, cutoff shirts popular among young women, especially middle and lower classes across Brazil — an important group of voters for Luiz Inacio Lula da Silva, who initially opposed it. But while domestic brands like C&A Modas SA, Lojas Renner SA and Guararapes Confeccoes SA could win back a few customers, the debt-laden firms are still facing higher-for-longer interest rates and a retail landscape radically altered by e-commerce and international competition. “This new tax should help the competitive scenario and provide relief to Brazilian
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