"If all of these brands that are giant brands with gigantic budgets behind them are suffering this economic climate and this luxury downturn," Blanca Zugaza Escribano, a fashion and luxury...
SODEXO S/ADR (SDXAY)
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Earlier this year, a series of independent brands, including Vampire's Wife, a luxury British retailer beloved by Kate Middleton, Dion Lee, an Australian luxury brand that Taylor Swift has worn, and NYC-founded Mara Hoffman, found themselves on the chopping block. A combination of the slowing luxury market and the closure or decline of third-party retailers that these brands heavily rely on, took its toll. Others managed to survive by selling out, including Roksanda, the eponymous label of Serbian designer Roksanda Ilincic, which was bought by The Brand Group in May. For independent brands, Escribano said, the thought process is "either we make it today or we're not here tomorrow." "It's just a very, very competitive category," Milton Pedraza, CEO of the Luxury Institute, said, adding that independent brands often don't have the resources to scale their business by themselves. "The margins are very low, and it takes a long time to achieve critical mass to have success," he
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