Innovative Marketing Helped Drive Back-to-School Bump for Shoe Retailers in Q2 [Yahoo! Finance]
Shoe Carnival, Inc. (SCVL)
Last shoe carnival, inc. earnings: 3/25 04:05 pm
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Source: Yahoo! Finance
Foot Locker Is Celebrating Its 50th With Eight Sneakers From Nike, Adidas, New Balance and More In the last two weeks, retailers like Foot Locker, Shoe Carnival and Genesco reported a strong start to the crucial back-to-school season. And these gains were, in large part, driven by new marketing initiatives. At Shoe Carnival , for example, chief executive officer Mark Worden this week called out the brand's new “digital-first marketing approach” that drove customer engagement throughout the crucial season. This strategy represented a departure from the chain's previous focus on more traditional channels like television and allowed the company to quickly pivot efforts into whatever products were trending in real time, as opposed to getting stuck with a bet made on a product that didn't end up landing. “Bottom line, this new approach contributed to a record-setting Q2 sales and comparable sales growth during back-to-school without spending additional marketing dollars versus the p
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SCVL
News
- Shoe Carnival Declares Quarterly Cash DividendBusiness Wire
- Shoe Carnival Expects A Positive H2 2024, But The Stock Is Too Pricey [Seeking Alpha]Seeking Alpha
- Why Fast-paced Mover Shoe Carnival (SCVL) Is a Great Choice for Value Investors [Yahoo! Finance]Yahoo! Finance
- Are Investors Undervaluing Shoe Carnival (SCVL) Right Now? [Yahoo! Finance Canada]Yahoo! Finance Canada
- Are Investors Undervaluing Shoe Carnival (SCVL) Right Now? [Yahoo! Finance]Yahoo! Finance
SCVL
Earnings
- 9/5/24 - Beat
SCVL
Sec Filings
- 9/6/24 - Form 10-Q
- 9/5/24 - Form 8-K
- 6/27/24 - Form 8-K
- SCVL's page on the SEC website