VideoAmp Stakes Claim As True Nielsen Alternative At Upfront Event For Ad Buyers And Sellers [Yahoo! Finance]
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Source: Yahoo! Finance
Billed as the “Vampfronts,” after the upfront advertising season's annual spree of NewFronts and upfronts, the presentation unfolded in the stylish Lower Manhattan confines of the Mercer Labs Museum of Art and Technology. VideoAmp, which has raised hundreds of millions in venture and private equity funding, is among the most prominent rivals to Nielsen, along with with iSpot and Comscore. While Nielsen remains dominant, TV and streaming players have increasingly looked to supplement its numbers with other metrics as they look to demonstrate to clients the effectiveness of their ad buys. More from Deadline 'Reacher' Tops Nielsen Streaming Charts Again With Season 3; 'Gunsmoke' Amasses Popularity On Streaming 'Love Is Blind' Sets Nielsen Streaming Record For Unscripted Series; 'Severance' Marks Seventh Consecutive Originals Chart Appearance Advertising Firm Magna Global Trims 2025 Growth Forecast, Citing Drop In Consumer Confidence Unlike most presentations this time of year,
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