TVB Holds Local Broadcast TV Executive Summit at Hearst Tower [Yahoo! Finance]
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Source: Yahoo! Finance
NEW YORK, November 21, 2024 BUSINESS WIRE )--Today, TVB ( tvb.org ), the trade association of America's local broadcast television industry, is hosting the 2024 Executive Summit, live at the iconic Hearst Tower in New York City. More than 150 c-suite executives and senior leaders across the local broadcast television, marketing and media agency business are gathered for this exclusive event. This year's program features keynote speakers and sessions focused on local advertising, media technology, local measurement, political advertising, and much more. The full agenda is available on TVB's website "Local broadcast TV is an indispensable source of community connection, vital journalism, and breaking news—playing an essential role in informing and serving local communities across the country," said Steve Lanzano, president and CEO at TVB, "As we look ahead to 2025, it's clear that local broadcast TV is poised to maintain its position as the dominant local medium." Winners of severa
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