‘Snow White' box office more sleepy than happy [CNN]
comScore, Inc. (SCOR)
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Source: CNN
Early industry estimates predicted “Snow White,” which cost around $270 million to make, would take in $48-$58 million in its first weekend. Despite falling short of expectations, “Snow White” surpassed Focus Features' “Black Bag” ($4.4 million) and Disney's “Captain America: Brave New World” ($4.1 million), and could see steady growth in the weeks ahead, according to industry analysts. “It's a Disney film. It settles in, there's not going to be a lot of family competition,” said David A. Gross, who runs movie consultancy FranchiseRe. “This weekend is the locomotive that pulls the train.” Though the remake of Disney's 1937 classic topped the box office, it fell well short in comparison to Disney's “Cinderella,” which was released about a decade a
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