Mediavine Partners with Scope3 to Decarbonize Digital Advertising [Yahoo! Finance]
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Source: Yahoo! Finance
NEW YORK, Nov. 19, 2024 (GLOBE NEWSWIRE) -- Mediavine , the largest exclusive full-service ad management firm in the U.S., today announces its strategic partnership with Scope3 , a sustainability platform working to decarbonize media and advertising, to further its goals of reducing its carbon footprint and championing sustainable practices within the programmatic advertising space. Through this partnership, Mediavine and Scope3 will identify and take action on decarbonization opportunities across Mediavine's portfolio of ad solutions. The partnership will begin with a diligent audit of the environmental impact of Mediavine's tech stack, to accurately model and report on emissions generated in the supply path from digital advertising purchases on Mediavine's portfolio of websites. Utilizing Scope3's Collaborative Sustainability Platform will provide the Mediavine team with a comprehensive suite of tools and resources that highlight the greatest areas of impact, and opportunities to
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