The box office is bleak. Here's how local theaters are surviving the downturn [Los Angeles Times (CA)]
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Source: Los Angeles Times
While some theaters have relied on events or special screenings to make up for the slower timing of releases, others have seen bigger business than before. As the year started, movie theater owner Damon Rubio was feeling optimistic. His six-location theater chain's revenue projections for January and February were tracking ahead of 2024's weak theatrical grosses . Rubio himself was looking forward to films like Oscar-winning director Bong Joon Ho's “Mickey 17” and Paramount Pictures' comedic Jack Quaid thriller “Novocaine.” But by the end of February, “things kind of dropped out on us,” said Rubio, owner and president of D'Place Entertainment, which operates theaters in California cities including in Barstow, Cathedral City and Bonsall. His chain's revenue is still ahead of last year but only “marginally.” “I wouldn't call it apocalyptic, but I would call it abysmal, so I guess it's a step up,” he said with a laugh. Rubio is luckier than many. Ahead of this week's CinemaC
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