Three-day economic blackout starts April 18; Target boycott continues. What to know. [USA TODAY]
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Source: USA TODAY
Leaders of the current consumer boycotts, which are protesting what some organizers call corporate greed, a retreat from diversity, equity and inclusion programs, and 's efforts to say they believe they are seeing success. They point to Target's stock plummeting since earlier this year and data showing online and in-person activity at Target and several other retailers being down. But data from several firms show a mix of results, with sales at some retailers increasing or remaining flat for the first quarter. Placer.ai, a firm that uses location analytics to estimate in-person store traffic, has seen large decreases in foot traffic at Target, Walmart, Best Buy and Starbucks while Cardlytics, which analyzes spending data, saw "no major shifts that suggest widespread pullback or sustained impact from boycotts." More boycotts are on their way – one which began on Feb. 1 to coincide with Black History month and another that started March 5 to coincide with Lent –are continuing a
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