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Stock impact report

Puroast sues Trader Joe's [Yahoo! Finance]

Starbucks Corporation (SBUX) 
Last starbucks corporation earnings: 4/28 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.starbucks.com/ir-home/default.aspx
Company Research Source: Yahoo! Finance
The complaint alleges that some of the coffee that grocery chain Trader Joe's sells in its stores under its brand is neither low-acid nor fully caffeinated, despite being advertised as such. The lawsuit claims that these brands don't have the chemical values to be labeled low-acid and that they contain less than half the caffeine of regular coffee, making them more akin to decaf or “half-caf.” Puroast, which produces and sells its own brands of coffee that the company touts for their low acid levels, claims that it has unfairly lost market share to Trader Joe's and is seeking a court order requiring the chain to remove the “low acid” labels from its products. “We sued them directly for harming our business. If you walk in Trader Joe's and see low-acid (coffee), you're getting less than half the caffeine of regular,” said Kerry Sachs, CEO of Puroast, which has a roasting, packaging and distribution operation on W. Market Center Drive. “The last thing we want is for the consume Show less Read more
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