McDonald's snatches Starbucks' crown for the first time in a decade [Yahoo! Finance]
Starbucks Corporation (SBUX)
Last starbucks corporation earnings: 4/28 04:05 pm
Check Earnings Report
US:NASDAQ Investor Relations:
investor.starbucks.com/ir-home/default.aspx
Company Research
Source: Yahoo! Finance
After dominating since 2016, Starbucks has lost its crown to McDonald's , which has reclaimed the top spot, according to a report from consulting firm Brand Finance. McDonald's brand value surged by 7% to $40.5 billion from 2024 to 2025, while Starbucks ( SBUX ) saw a sharp 36% decline, dropping to $38.8 billion. Recent moves from the respective chains have been crucial to their rise and fall . Brand Finance data shows that Starbucks' decline is driven by drops in key brand strength metrics in both the U.S. and China, particularly in areas like “reputation” and “recommendation.” This reflects low customer expectations rising dissatisfaction , and ultimately a decline in sales In contrast, McDonald's has pushed forward with strategic changes to
Read more
Impact Snapshot
Event Time:
SBUX
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison
Updated
|
Event Day
Stock performance from the time of news release until the following 4pm ET market close
|
Last price at news event
|
Since Event
Multi-day stock performance from the time of the news release
|
|---|---|---|
|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
| Last Price | ||
| VWAP | ||
|
High:
|
Max Up |
High:
|
|
Low:
|
Max Down |
Low:
|
|
%
|
Post news range |
%
|
|
|
Price change |
|
|
|
Price Change Percentage |
|
|
|
S&P 500 (SPX) |
|
|
%
|
Volume ratio |
%
|
| Volume | ||
| Ticks | ||
|
|
Avg transaction size |
|
Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Be the first to know
Opt in for alerts from News Quantifed
Sign Up Today
Opt-in for
SBUX alerts
Learn More With NQ
Reading the Impact Report
Help Me Understand This Data
Help Me Understand This Data
How NQ Works
What is news-based trading?
And why is it so successful?
And why is it so successful?
Movers & Shakers
The biggest gainers and losers and WHY it moved
SBUX alerts
High impacting Starbucks Corporation news events
Weekly update
A roundup of the hottest topics
SBUX
News
- Seattle Economic Crisis: Proof That Democrat Wealth Taxes Lead To Disaster [zero hedge]zero hedge
- Starbucks Declares Quarterly Cash DividendBusiness Wire
- Ramit Sethi: 3 Best Financial Strategies for Your Paycheck If You Make $75K a Year [Yahoo! Finance]Yahoo! Finance
- The Global FoodBanking Network Partners with Starbucks Coffee Company to Support Food Security, Reduce Food Waste [Yahoo! Finance]Yahoo! Finance
- Brian Niccol is shaking up Starbucks. Here's how he became one of the biggest names in the restaurant industry. [Business Insider]Business Insider
SBUX
Earnings
- 1/28/25 - Beat
SBUX
Sec Filings
- 3/26/25 - Form 4
- 3/26/25 - Form 3
- 3/18/25 - Form 4
- SBUX's page on the SEC website