Inside Starbucks' plans to improve stores for customers and baristas [MSNBC.com]
Starbucks Corporation (SBUX)
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Source: MSNBC.com
Starbucks Coffee shop in Krakow, Poland on February 29, 2024.Beata Zawrzel | Nurphoto | Getty ImagesThe overhaul comes as the coffee giant prepares for an anticipated swell of orders through its mobile app.At the heart of the plan is Starbucks' "Siren Craft System," a series of processes that aim to make baristas' jobs easier and speed up service times for customers. Starbucks said more than 10% of its 10,000 stores have already implemented the system, which includes changing the production order for hot and cold drinks. It will be deployed across North America by the end of July, according to the company.Executives hope the changes will provide a much needed jolt to Starbucks. In April, the companyreported a disappointing second quarterStarbucks reported rates of incomplete mobile app orders in the mid-teens and said occasional customers came in less. CEO Laxman Narasimhan mentioned the need to make improvements to stores.The most immediate shift that needed to happen in cafes was be
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SBUX
Earnings
- 4/30/24 - Miss
SBUX
Sec Filings
- 6/20/24 - Form 4
- 6/18/24 - Form 4
- 6/14/24 - Form 144
- SBUX's page on the SEC website