Here's how to do Pride month right, according to LGBTQ employees [Fortune]
Starbucks Corporation (SBUX)
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Source: Fortune
“Rainbow washing” has become a popular term to describe when companies pay homage to Pride in a superficial way, often for financial gain. And while it's typically used to call out ill-advised marketing or product campaigns, LGBTQIA+ workers and their allies are also taking issue with companies rainbow washing internally, according to a SurveyMonkey poll of more than 2,079 U.S. adults who self-identified as either LGBTQIA+ or an ally. Around 40% of that group says the gravest error a company can commit during Pride month is overlooking internal issues such as discrimination, harassment, or the absence of inclusive policies within their organization. That was ranked higher than insensitive marketing campaigns, and failing to include LGBTQIA+ voices. And when it comes to supporting the LGBTQIA+ community, respondents are looking for more than just Pride month initiatives. Around 58% believe their workplace does just the right amount throughout the year to support LGBTQIA+ employees
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SBUX
Earnings
- 4/30/24 - Miss
SBUX
Sec Filings
- 6/20/24 - Form 4
- 6/18/24 - Form 4
- 6/14/24 - Form 144
- SBUX's page on the SEC website