‘Forced Joy’: The New Corporate Mandate Of Employees Gone Too Far? [Forbes]
Starbucks Corporation (SBUX)
Last starbucks corporation earnings: 4/28 04:05 pm
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Source: Forbes
First it was return-to-office (RTO) mandates, forcing the American workforce out of remote working and back into the office, causing a huge back lash, especially among younger workers. Now, there's a new movement afoot called “forced joy"--acting “as if” on steroids, smile or else, if you will--a simple, yet powerful tool that says you can lift your mood by acting as if you already feel better than you actually do. The Age Of Manufacturing ‘Forced Joy' According to Beth Kowitt, “forced joy” is a new job requirement that Starbucks Corp. is imposing on their baristas. She adds that as other corporations end their remote work policies, “they want butts back in seats--and they want employees to be happy about it.” She calls “forced joy” a miserable corporate trend at companies like Starbucks and Tiffany where fun has become a job requirement. Kowitt raises a larger question of why corporate America feels the need to force anything upon employees in today's job market--given that th
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SBUX
Earnings
- 10/29/25 - Miss
SBUX
Sec Filings
- 11/20/25 - Form 4
- 11/20/25 - Form 4
- 11/20/25 - Form 4
- SBUX's page on the SEC website