Brian Niccol is shaking up Starbucks. Here's how he became one of the biggest names in the restaurant industry. [Business Insider]
Starbucks Corporation (SBUX)
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Source: Business Insider
Here's how he became one of the biggest names in the restaurant industry. Brian Niccol is making some big changes at Starbucks. It's hardly his first time attempting a turnaround at a fast-food chain. Niccol has two decades of experience in the restaurant industry, from Pizza Hut to Chipotle . He's honed a specialty in that time as someone who can take a struggling chain and make it successful. Here's how Niccol became one of the most notable leaders in the restaurant industry. Niccol got his start at Procter & Gamble After graduating from Miami University in Ohio in 1996, Niccol took a job at consumer products manufacturer Procter & Gamble. One of his early successes was a marketing campaign for Scope mouthwash that allowed customers to send animated kisses to each other through email platform Hotmail, Niccol told the Los Angeles Times in 2015. While mouthwash itself wasn't new or innovative, Niccol said the campaign used a then-new technology to keep the brand relevan
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