Springbig Launches Innovative MP5 Messaging Feature with Remarkable Beta Test Results
SPRINGBIG HLDGS INC WTS (SBIGW)
Company Research
Source: GlobeNewswire
BOCA RATON, Fla., Oct. 09, 2024 (GLOBE NEWSWIRE) -- Springbig, the leading provider of loyalty and marketing solutions for the cannabis industry, is thrilled to announce the official launch of its transformative MP5 messaging feature. This innovative tool allows retailers to create and deliver engaging, personalized, full-screen interactive videos via SMS and push notifications, redefining how retailers communicate with their customers in a true 1-to-1 fashion. One of the earliest adopters of Springbig's MP5 feature, Missouri Health and Wellness, conducted a compelling use case that highlighted the effectiveness of this innovative tool. By running two campaigns—one using a traditional SMS and the other featuring MP5 video messaging—on two consecutive Fridays, the results clearly demonstrated the powerful impact of MP5 messaging as compared to a standard MMS campaign: 216% Increase in Daily Sales11% Increase in Average Ticket Size202% Increase in Store Visits The MP5 feature
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