Springbig Launches Innovative MP5 Messaging Feature with Remarkable Beta Test Results [Yahoo! Finance]
SPRINGBIG HLDGS INC (SBIG)
Company Research
Source: Yahoo! Finance
One of the earliest adopters of Springbig's MP5 feature, Missouri Health and Wellness , conducted a compelling use case that highlighted the effectiveness of this innovative tool. By running two campaigns—one using a traditional SMS and the other featuring MP5 video messaging—on two consecutive Fridays, the results clearly demonstrated the powerful impact of MP5 messaging as compared to a standard MMS campaign: 216% Increase in Daily Sales 11% Increase in Average Ticket Size 202% Increase in Store Visits The MP5 feature allows retailers to first fully personalize the message specifically to each recipient, including customized full-screen video content while using clean, highly deliverable SMS templates or fully customizable push notifications. The visually rich and dynamic videos provide a more engaging experience for recipients, significantly boosting engagement and customer response. “Springbig's purpose is to help retailers improve engagement with their customers, and o
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