Needed: A Little More Backbone In Digital Transformation [Forbes]
SCHNEIDER ELEC UNSP/ADR (SBGSY)
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Source: Forbes
Needed: A Little More Backbone In Digital Transformation If an organization adds cloud, mobile, analytics and sensors, does that make it a digital organization? The short answer is no, cautions Dr. Jeanne W. Ross, principal research scientist at the MIT Sloan Center for Information Systems Research, and co-author of Designed for Digital: How to Architect Your Business for Sustained Success chat Jeanne Ross: Becoming "digitized" is not becoming "digital." Photo: MIT "You're digitized, and you might be making a lot of money on this," Ross explains. "You might have very happy customers. In the short term, if you're in retail or media, in most industries that'll be enough for you to perform better and better and better. But if you want to look at the long term, then you have to recognize what companies that are Uber-like in their thinking are going to do to your value proposition. What they're going to do is wrap what you do in information, and they're going to steal your margins by takin
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