FanDuel Nears Deal for Naming Rights to Diamond Sports Channels [BNN Bloomberg (Canada)]
Sinclair Broadcast Group, Inc. - Class A (SBGI)
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Source: BNN Bloomberg
A multiyear deal between the companies would also involve FanDuel-related programming for the channels, according to people familiar with the terms, which are still being finalized. FanDuel, a division of Flutter Entertainment Plc, would resell Diamond's streaming service to fans and take an equity stake in the company, said the people, who asked to not be identified because the deal hasn't been announced publicly. Spokespeople for the companies declined to comment. The deal represents an opportunity for the online betting company to connect with millions of fans when they're watching their hometown teams. For Diamond, it's potentially a key partner as the business looks to exit from bankruptcy court protection. The channels currently operate under the Bally Sports name. An agreement between Diamond Sports and Bally's Corp., another gambling company, expires at the end of this baseball season. Diamond, a division of local TV station owner Sinclair Inc., declared bankruptcy la
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