Sinclair Becomes First Broadcaster to Implement LIVE AI-Powered Language Translation for Newscasts
Sinclair Broadcast Group, Inc. - Class A (SBGI)
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Source: Business Wire
BALTIMORE--(BUSINESS WIRE)--Sinclair today announced it is pioneering the use of artificial intelligence to provide real-time live language translation of local newscasts. The first-of-its-kind test is underway in Baltimore/WBFF, San Antonio/KABB, West Palm Beach/WPEC, and Las Vegas/KSNV, allowing viewers to access Spanish language broadcasts live, in real time.As the first in broadcast media to implement live AI-powered translation for local newscasts, Sinclair aims to enhance accessibility and engagement, enabling non-English-speaking viewers to stay informed with accurate, real-time translations of critical news, weather, and community updates.“At Sinclair, we are committed to leveraging innovative technology to expand access to local journalism,” said Rob Weisbord, COO and President, Local Media. “By implementing live AI translation of our newscasts, we’re breaking down language barriers and ensuring that more viewers can engage with Sinclair’s trusted news coverage.”For this
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