In the battle of the brands, the Dodgers are strong but Yankees reign supreme [Los Angeles Times (CA)]
Sinclair Broadcast Group, Inc. - Class A (SBGI)
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Source: Los Angeles Times
The Yankees are the highest-valued team in Major League Baseball with a valuation of $7.6 billion and its brand isvalued at an estimated $1.2 billion, according to an analysis this year from Forbes . The Dodgers are the runner-up, with a $5.5-billion valuation and $1.1-billion brand. Underscoring and helping to drive the Yankees' domination on retail shelves and airwaves has been the proliferation of the team's iconic logo in the cultural zeitgeist, from Jay-Z's ball cap to a partnership with Gucci . Hollywood frequently gives the franchise free product placement putting the white-on-navy insignia on characters in movies and television shows, furthering its cultural reach. (The Yankees' logo was inspired by an interlocking “N” and “Y” design from Tiffany's in 1877.) “The Yankees have this status where they've transcended baseball,” said Jim Andrews, a Northwestern University sports marketing professor who founded the sports marketing consultancy A-Mark Partnership Strategies. “Yo
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