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Stock impact report

BOSTON BEER COMPANY LAUNCHES EMERALD HOUR, A NEW LINE OF NON-ALCOHOLIC CANNABIS COCKTAILS

Boston Beer Company, Inc. (The) (SAM) 
Last boston beer company, inc. (the) earnings: 4/22 04:15 pm Check Earnings Report
US:NYSE Investor Relations: bostonbeer.com/overview
Company Research Source: GlobeNewswire
TORONTO, Dec. 10, 2024 (GLOBE NEWSWIRE) -- The Boston Beer Company, makers of fan-favourite TeaPot, today unveils Emerald Hour, a line of non-alcoholic “Cali Sober” cannabis cocktails. These premium rosin-infused beverages represent the height of the cannabis beverage experience and are now available at licensed cannabis retailers in Ontario. Emerald Hour blends fresh-frozen cannabis extracts with regionally sourced cocktail ingredients to create a truly amazing full-spectrum beverage experience. Each 355mL can contains 10mg of THC and is made without the use of chemical solvents, making Emerald Hour a perfect choice for consumers seeking a stronger, booze-free happy hour. “We know many folks want great-tasting and premium alternatives to alcohol, and Emerald Hour is the solution they’re looking for,” said Paul Weaver, director and head of cannabis at Boston Beer. “These cannabis cocktails are not for the uninitiated, with each 355mL can containing 10mg of full-spectrum so Show less Read more
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