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Stock impact report

The Boston Beer Company and AEG Presents Announce Strategic Live Music Partnership [Yahoo! Finance]

Boston Beer Company, Inc. (The) (SAM) 
Last boston beer company, inc. (the) earnings: 4/22 04:15 pm Check Earnings Report
US:NYSE Investor Relations: bostonbeer.com/overview
Company Research Source: Yahoo! Finance
Hard Cider to Nearly 30 Iconic AEG Presents Music Venues and Festivals Nationwide BOSTON, April 03, 2025 (GLOBE NEWSWIRE) -- The Boston Beer Company has joined forces with AEG Presents , a global leader in live entertainment, to bring its portfolio of brands—headlined by Sun Cruiser Iced Tea & Vodka and also including Truly Hard Seltzer, Twisted Tea Hard Iced Tea, and Angry Orchard Hard Cider—to the heart of the live music experience. The multiyear partnership, brokered by AEG Presents Global Partnerships, will see The Boston Beer Company activate its flagship brands across nearly 30 AEG Presents music venues nationwide, including Brooklyn Steel (NY), Resorts World Theatre (Las Vegas), and Roadrunner (Boston) as well as multiple festivals from coast to coast, including Electric Forest in Rothbury, Michigan, and the New Orleans Jazz & Heritage Festival (New Orleans). As the first major music partnership for Sun Cruiser, coming just one year after its debut, this partnership will Show less Read more
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