Boston Beer CEO: We're looking at cannabis after success of hard seltzer business [CNBC]
Boston Beer Company, Inc. (The) (SAM)
Last boston beer company, inc. (the) earnings: 4/22 04:15 pm
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Source: CNBC
Boston Beer CEO: We're looking at cannabis after success of hard seltzer business The CEO of Boston Beer Company "We're not going to be the first one in, but we're going to study and learn once the [hard seltzer] category develops. We'll play it sometime down the road," CEO David Burwick said on " Power Lunch As the cannabis market is emerging, several beverage brands have started to dabble in the space. In 2017, Corona beer maker Constellation Brands bought oration launched Burwick said until Boston Beer moves into the cannabis market it will be "happy to grow double digits with the portfolio that [it has]." The hard seltzer category has expanded in the last few years. According to market research firm Nielsen Boston Beer's Truly hard seltzer makes up about 29% of the market share. "We tripled the brand last year. This year, we're going to come just short of tripling it again. We're investing a lot," the CEO said. The company's flagship brand, Sam Adams, experienced two years The s
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- 10/24/24 - Miss
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- 11/14/24 - Form 8-K
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