Boozy seltzer brand White Claw makes a splash with Canadian homecoming [Toronto Globe and Mail (Ontario, Canada)]
Boston Beer Company, Inc. (The) (SAM)
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Source: Toronto Globe and Mail
Boozy seltzer brand White Claw makes a splash with Canadian homecoming White Claw was developed at Mark Anthony’s innovation centre in Ireland and launched in the U.S. TIMOTHY A. CLARY/AFP/Getty Images White Claw was developed at Mark Anthony’s innovation centre in Ireland and launched in the U.S. White Claw, a trendy boozy seltzer, has been attracting attention with the recent launch of its brand in Canada. It’s been a bit of a homecoming of sorts, given the product, which has legions of fans in the United States, was developed by Vancouver-based beverage brand Mark Anthony Group of Companies. Early morning on Feb. 29, a line of eager customers snarled around the block in sub-zero temperatures at the Front Street and Spadina Avenue LCBO in Toronto for the chance to be among the first in Canada to buy a can of White Claw. “It shows the extent of the pent-up demand,” says Anthony von Mandl, chief executive, founder and sole owner of Mark Anthony Group. “So many Canadians have been c
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