G3 Returns: Canadian Sports Company Revives Shuttered Ski Brand [Yahoo! Finance]
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Source: Yahoo! Finance
On Aug. 9, the Supreme Court of British Columbia ordered a Canadian accounting firm, Deloitte to take over G3's assets and make a plan to liquidate them . However, a recently announced acquisition might have saved the legacy ski brand. Canadawide Sports, a national employee-owned outdoor gear and equipment distributor, announced on Nov. 19 that it had acquired the Vancover-based G3. According to the press release , Canadawide Sports plans to revitalize G3, returning it to its backcountry roots and refocus ing the brand on service and quality. “We are proud to champion the G3 brand and look forward to building upon its legacy by delivering innovative, high-quality products that backcountry enthusiasts trust and rely on,” Shawn Fuller, president of Canadawide Sports, said in the release. The release states that customers can expect G3 products to be available for shipping in time for ski season this year. G3 has been making ski gear since 1995 and has a reputation as one of Cana
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