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0.00235057085292143 0.00201477501678975 0.00235057085292143 0.00067159167226325 0.00461719274680992 -0.0105708529214237 -0.0211551376762928 -0.0266957689724647
Stock impact report

Roku Exchange Unlocks Access to Roku's Audience and Premium Media [Yahoo! Finance]

Roku, Inc. - Class A (ROKU) 
Last roku, inc. - class a earnings: 2/13 04:03 pm Check Earnings Report
US:NASDAQ Investor Relations: ir.roku.com/investor-relations
Company Research Source: Yahoo! Finance
SAN JOSE, Calif., June 12, 2024 BUSINESS WIRE )--Today, Roku, Inc. (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, announced Roku Exchange, a TV streaming-first advertising technology solution that connects ad inventory with advertiser demand. Roku Exchange ensures a direct path between premium ad inventory and the leading programmatic ecosystem in the industry to deliver greater effectiveness for our clients. Combining Roku's premium advertising supply with identity data and AI-driven optimization capabilities, advertisers will be able to maximize the performance of their campaigns, and the process of buying Roku Media and TV streaming ad placements will be accessible to more buyers. "Roku Exchange is the mediation layer that serves ads and enriches impressions, based on Roku data from over tens of millions of streaming households," said Louqman Parampath, VP of Product Management, Roku . "Engagement on the Roku platform represents around 50 percent of all time spent Show less Read more
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