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-0.000241750271969008 -0.000483500543938188 -0.0044711712800677 -0.002296627583706 -0.0073733832950562 -0.0100326362867158 -0.0100326362867158 -0.0100326362867158
Stock impact report

Roku and FreeWheel Announce New Programmatic Partnership [Yahoo! Finance]

Roku, Inc. - Class A (ROKU) 
Last roku, inc. - class a earnings: 2/13 04:03 pm Check Earnings Report
US:NASDAQ Investor Relations: ir.roku.com/investor-relations
Company Research Source: Yahoo! Finance
SAN JOSE, Calif., December 12, 2024 BUSINESS WIRE )--Today, Roku, the #1 TV streaming platform in the U.S.* and FreeWheel , a global technology platform for the television advertising industry, announced they've expanded their programmatic partnership to make Roku content, including The Roku Channel, available to FreeWheel demand partners through Roku Exchange. For the first time under the partnership, a new standard protocol will enable real-time bidding among programmatic platforms, offering advertisers a robust, premium CTV supply marketplace where they can find their audiences holistically and at scale. In today's fragmented TV and digital landscape, providing a high-quality streaming experience where viewers are served relevant ads requires breaking down siloes across the supply chain. By choosing FreeWheel, Roku gains access to its world-class technology and programmatic sophistication as well as the ability to leverage FreeWheel's direct relationships with demand-side partne Show less Read more
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