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Stock impact report

Roku and Fandango's New Theatrical Advertising Relationship Helps Studios Maximize Marketing Spend and Increase Box Office Revenue [Yahoo! Finance]

Roku, Inc. - Class A (ROKU) 
Last roku, inc. - class a earnings: 2/13 04:03 pm Check Earnings Report
US:NASDAQ Investor Relations: ir.roku.com/investor-relations
Company Research Source: Yahoo! Finance
SAN JOSE, Calif., June 13, 2024 BUSINESS WIRE )--Today, Roku (Nasdaq: ROKU), the #1 TV streaming platform in the U.S.*, and Fandango, the nation's leading online movie ticketing service, announced plans for a new CTV relationship enabling theatrical advertisers to measure the impact of their Roku ad campaign through Fandango ticket sales attribution. Roku will become the latest major platform to be added to Fandango360, Fandango's proprietary marketing insights technology that helps advertisers strategically connect with millions of moviegoers with the right message, at the right time, maximizing their marketing dollars to drive more movie ticket sales. According to internal Roku data**, nearly nine in 10 Roku users have gone to the movies in the last 12 months. Through this expanded advertising relationship, Roku may provide theatrical advertisers with a full-funnel view of their media buys, giving them insight into how Roku campaigns impact consumer behavior at theaters and at ho Show less Read more
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