Renault's EV renaissance is looking backwards to take affordability forwards [Fortune]
RENAULT SA UNSP/ADR (RNLSY)
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Source: Fortune
But it failed to keep up the pressure when the new wave of electric models arrived from 2020 onwards. Now, however, Renault has rediscovered its mojo for the battery-powered future of the automotive industry – by looking back towards the icons of its past. Could this be the antidote to growing challenges for European automakers? Renault caused considerable excitement when it unveiled the concept for the new electric Renault 5 in 2021 . Few at the time were convinced that it would see the light of day at all. Or they thought it would arrive in a much tamer form as so many concepts do. But the car that has been launched onto the European market this year looks almost exactly like the concept. Renault's rank on the Fortune 500 Europe For those less well-versed in automotive history, the Renault 5 was a popular hatchback launched in the early 1970s. It was France's best-selling car until 1986, shifting 5.5 million units. A familiar sight on European roads for two decades, the Renaul
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