Carmakers hope retro electrics can help revive flagging sales [Yahoo! Finance]
RENAULT SA UNSP/ADR (RNLSY)
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Source: Yahoo! Finance
For car manufacturers it seems the answer to this problem - and also the flood of new electric models from China - is to hark back to their legendary motoring heritage. Automakers like Ford, Volkswagen and Renault are trying to inject some nostalgia into the market by re-activating famous names such as the Ford Capri, the cheeky Renault 5 and utilitarian R4 along with the VW camper van as modern battery electrics with retro cues. The newcomers even come in fun colours like bright green and yellow and offer natty extras like a fabric sunroof, a feature that vanished from catalogues decades ago. "We want to recreate the 1970s vibe for here and now," Ford design chief Amko Leenarts told the German motoring gazette Firmenauto. The new electric cross-over Capri is a far cry from its sporty namesake introduced in 1969 as "the car you always promised yourself" - but no matter. "The new model has nothing to do with its legendary ancestor - but the e-crossover is still a lot of fun"
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