Kendra Scott Expands Into Booming Western Wear Market With ‘Yellow Rose' Store And Brand [Forbes]
Ralph Lauren Corporation (RL)
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Source: Forbes
Kendra Scott, the eponymous jewelry company grown from the bedroom in her home some 23 years ago, is expanding with a new Western wear brand, Yellow Rose by Kendra Scott. Yellow Rose will sell a full range of Western fashion, including boots and belts, hats, fashion and denim jeans with Wrangler – the only jean brand endorsed by the Pro Rodeo Cowboy Association. And, of course, it will carry jewelry with Western flair, like the collection designed in partnership with country music superstar Lainey Wilson and its jewelry line with the Paramount hit series Yellowstone. The Beth cuff retails for $80, and there's matching Beth and Rip rings for $70 and $80 each. “We do have some men's so we aren't forgetting the cowboy, but we wanted the cowgirl to be front and center with the Yellow Rose brand,” Kendra shared with me. The Yellow Rose flagship store officially opened Friday, November 15 in Austin, just across South Congress Street from the original Kendra Scott store. New stores
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