The Relevancy Group Reveals Data Friction Costs Marketing Teams Time, Money, and Resources
RAKUTEN GROUP INC S/ADR (RKUNY)
NASDAQ:AMEX Investor Relations:
global.rakuten.com/corp/investors
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Source: PR Web
ATLANTA (PRWEB) November 07, 2019 Enterprise marketing teams struggle to work efficiently because so many of their resources are expended trying to keep their customer data in sync with their email service provider's cloud, The Relevancy Group revealed in a new report "The Hidden Costs of Data Friction," sponsored by MessageGears.The August survey of more than 400 executive marketers found that enterprise brands across multiple industries experience data feed malfunctions an average of almost twice per week, and that it takes an average of roughly nine months to integrate their messaging program over to a marketing cloud provider. These teams exchange an average of more than 10 million customer records with their ESP, and more than three-quarters of them sync at least weekly. That means the demands on time and resources are significant, and marketers see considerable opportunity cost to the work required merely to keep their ESP and their data working well enough to get personalized
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