Rakuten Reveals Key Consumer Behaviors and Motivators This Holiday [Yahoo! Finance]
RAKUTEN GROUP INC S/ADR (RKUNY)
NASDAQ:AMEX Investor Relations:
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Source: Yahoo! Finance
The “State of Shopping and Saving Report,” a new report from Rakuten conducted in partnership with The Harris Poll for a survey of more than 2,000 U.S. adults in September, researchers looked to uncover how consumers will be shopping this season, acknowledging that saving remains key this year. Overall, the report found that consumers are engaging in holiday shopping with a very methodical approach this year. More from WWD Retailers Face Increasing Risk of Lost Sales Due to Poor Inventory and Price Inconsistencies Consumer Preferences in Home Furnishings Revealed in Study Retail Executives Prioritize Product Knowledge to Drive Holiday Sales, Survey Finds Putting budgets aside, a third of Millennials and nearly half of Gen Z respondents told Rakuten that they will “save more this year than they did last year.” And while almost 25 percent of holiday shopping is expected to occur over the Black Friday weekend, 54 percent of shoppers said they would “typically only purchase gif
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