Rakuten Advertising Reveals 2024 Cyber 5 Shopping Trends [Yahoo! Finance]
RAKUTEN GROUP INC S/ADR (RKUNY)
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Source: Yahoo! Finance
NEW YORK Dec. 3, 2024 /PRNewswire/ -- Rakuten Advertising , the leading global affiliate marketing network, reported its 2024 Black Friday and Cyber Monday online shopping trends, revealing shoppers bought more while spending less this holiday season. During Black Friday weekend, shoppers prioritized early deals and savings, spending 5% less per purchase, while increasing the number of items in their online shopping carts by 5 percent. Consumers shopped across categories like apparel, footwear, and toys and video games, while items in luxury categories at higher price points had a lower share of orders across the network. "This year, shoppers prioritized price above all else," said Nick Stamos , CEO of Rakuten Advertising. "Our data revealed that shoppers did the bulk of their holiday purchasing early when better deals were available so they could make bigger ticket purchases come Cyber Monday. We saw them stocking up on affordable items at steep discounts before making larger pu
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