First Industry-Wide Study on Performance Marketing Size
RAKUTEN GROUP INC S/ADR (RKUNY)
NASDAQ:AMEX Investor Relations:
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Company Research
Source: PR Web
MIDDLETOWN, Del. (PRWEB) July 30, 2019 The Performance Marketing Association (PMA) will release on August 7, 2019, the first-ever Industry-wide study of its kind, gathering data from eight of the leading affiliate/performance networks and platforms to assess the overall size of the US performance marketing industry.The study, conducted by PricewaterhouseCoopers (PwC), in conjunction with the PMA, found the performance marketing channel's adoption has been legitimized by its measurability, trackability, attribution, and compelling return on investment (ROI). Performance marketing also delivers a very attractive return on ad spend (ROAS) compared to other digital marketing channels. Mobile matters more than ever as consumer shift online shopping behaviors and spend more time online. And content affiliates and bloggers lead the way when it comes to performance marketing ad spend. Continued Performance & Affiliate Marketing GrowthAccording to the PMA report, spend on performance marketin
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