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-0.000496277915632832 0.000625310173697224 0.00446650124069478 0.00965756823821328 -0.00297766749379664 0.0164962779156327 0.0324565756823821 0.0228287841191066
Stock impact report

How CFOs can avoid the ‘innovator's dilemma' [Yahoo! Finance]

Rivian Automotive, Inc. (RIVN) 
Company Research Source: Yahoo! Finance
That was the topic of Fortune 's Emerging CFO virtual event on Wednesday, presented in partnership with Workday (a CFO Daily sponsor). David Duncan, advisor, speaker, and author of "The Secret Lives of Customers,” told Fortune 's Geoff Colvin that there's a universal challenge every big, successful company faces. “It relates to the need to balance investing in the core business with investing in new disruptive innovation that might look quite different from what made them successful up to this point,” Duncan said. And for companies that forgo the path of disruptive innovation and technology, it can wind up being a costly mistake. In a recent article by Colvin, he compared the diverging paths that made Microsoft a $3 trillion powerhouse and flatlined Intel. CFOs have the “power to decide to prioritize innovation if they have the right setup in their companies,” Duncan said. In a reference to the famous Clay Christensen book , he also noted that avoiding “innovator's dilemma” requi Show less Read more
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