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Stock impact report

Rivian CEO explains why he made 'a very intentional effort' not to copy Tesla's strategy [Business Insider]

Rivian Automotive, Inc. (RIVN) 
He said it's important that Rivian wasn't "covering the same ground as Tesla." Rivian CEO RJ Scaringe didn't want his EV company to become Tesla 2.0. Scaringe discussed his and Elon Musk's automotive companies on Monday during Kleiner Perkins' "Grit" podcast. Tesla is still a dominant player and has a leg up on Rivian, which Scaringe founded in 2009 at age 26. Musk's tenure as CEO of Tesla began in 2008, the same year customers first received Tesla's Roadster sports car "Tesla has been absolutely inspiring," Scaringe said during the podcast. "One of the things that was so important to me with Rivian was to make sure we weren't covering the same ground as Tesla." When the host pointed out that Rivian initially followed Tesla's playbook and had plans to create an electric sports car , Scaringe said he made an "intentional" choice to forge their own path. "If you think about starting a car company, you want to build a brand that draws in enthusiasts," he said. Scaringe sai Show less Read more
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