Screening Saves Lives: Working Together To Promote Early Cancer Detection [Forbes]
ROCHE HOLDING LTD S/ADR (RHHBY)
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Source: Forbes
Screening tests are critical in early detection because they can find cancer before symptoms appear, when treatment is more likely to be successful. That's why the American Cancer Society (ACS) strongly advocates for early detection and works with corporate partners to amplify this message. For example, when the rate of cancer screening tests dropped during the pandemic, the American Cancer Society launched the Get Screened campaign with founding partner Genentech to promote screening resources and recommendations. In 2023, the campaign was renamed I Love You Get Screened TM , and while rates have somewhat rebounded, there are still large portions of the screening-age population that are not up to date. To address this ongoing issue, ACS recently introduced the cancer risk assessment tool ACS CancerRisk360 TM with support from Pfizer to help people understand their risk factors, such as family history and lifestyle, and take action to address them. Corporate partnerships that c
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