Amazon Is Trying Physical Retail Again: This Time It’s A Beauty Store In Milan [Forbes]
ROCHE HOLDING LTD S/ADR (RHHBY)
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Source: Forbes
Amazon has been trying to break into brick-and-mortar retail for the past decade and been only marginally successful , with the exception of Whole Foods, which it acquired in 2017. Whole Foods aside, it's tried physical retail with bookstores, convenience stores, fresh-produce grocery, mall kiosks and popups, general merchandise, and fashion. Currently, only a handful of Amazon Go convenience shops and Amazon Fresh grocery stores are operating. Now it's trying again with an Amazon Parafarmacia & Beauty store in the center of Milan, Italy. It will specialize in what it calls “para-pharmaceutical” beauty and personal care products in a techno-enhanced environment to help customers select the right solutions for skincare issues and concerns. And to bridge the gap when a customer needs more personalized service, it will be staffed by on-site pharmacists and skincare experts to provide expert advice and guidance. PROMOTED “We've designed this store to bring us one step closer to o
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