Behavioral Science in Life Insurance Focus of New Study from Society of Actuaries Research Institute
Reinsurance Group of America, Incorporated (RGA)
Last reinsurance group of america, incorporated earnings: 1/28 04:15 pm
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Source: PR Newswire
CHICAGO, Sept. 12, 2024 /PRNewswire/ -- The Society of Actuaries (SOA) Research Institute, in collaboration with Reinsurance Group of America, Incorporated (NYSE:RGA), a leading global life and health reinsurer, announced findings from new research on behavioral science for the life insurance sector. This research simulated online term life insurance purchasing to test behavioral science techniques.This research highlights techniques insurers can use to simplify and improve life insurance purchasing for consumers.The research report "Searching for Simplicity: Using Behavioral Science to make Life Insurance Product Information Simple and Effective" provides insights on how insurers can help sharpen the customer's understanding of life insurance products and formulates a direction for future research. "This research highlights techniques insurers can use to simplify and improve the life insurance purchasing experience for consumers," said Rosmery Cruz, Executive Director, Behavioral Da
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- 8/15/24 - Form S-8
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