Taylor Swift's Toronto Shows Leveraged by Bankers, Baseball Team [BNN Bloomberg (Canada)]
Rogers Communication, Inc. (RCI)
Last rogers communication, inc. earnings: 4/22 07:00 am
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Source: BNN Bloomberg
As the pop star's Toronto dates kick off Thursday, the city's finance sector is using tickets to woo clients and lift staff morale, while two of Canada's largest public companies hope to capitalize on the visit for long after she departs in a trail of glitter. The Eras Tour is not your average concert and Swift is not your average artist. The worldwide series of stadium shows — which kicked off in March 2023 — vaulted the entertainer to billionaire status and added US$4.3 billion to US gross domestic product last year, according to estimates from Bloomberg News and Bloomberg Economics. Canada wasn't originally part of the tour. In July 2023, Prime Minister Justin Trudeau tweeted at Swift, referencing three of her songs and inviting her to the country. The following month, she announced six shows over 10 days in Toronto — the same number of shows as Los Angeles and Singapore, her longest stints on this tour. She'll also be in Vancouver for three nights to wrap up the tour in Decem
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