Why Gen Z Buys From Brands They See On Roblox [Forbes]
Roblox Corporation Class A (RBLX)
Company Research
Source: Forbes
That's why audiences spend more time in spaces constructed by creators not brands. Platforms like Roblox exemplify this shift, with 85.3 million daily users spending over 2.5 hours each day creating, connecting, and expressing themselves. Stephanie Latham, VP of Global Brand Partnerships and Advertising for Roblox, views this shift as a wake-up call. “You're not just selling a product you're building a relationship,” she notes. “And that relationship starts with trust. It's powerful when you build a world where someone feels like they belong.” POLAND - 2023/11/09: In this photo illustration a Roblox logo is displayed on a smartphone with ... [+] stock market percentages on a laptop. (Photo Illustration by Omar Marques/SOPA Images/LightRocket via Getty Images) SOPA Images/LightRocket via Getty Images Why Roblox, Why Now While many platforms offer reach, Roblox offers something more rare: depth. “The goal for brands is no longer just to be seen by millions of potential consume
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RBLX
News
- Roblox: Misunderstood Story (Rating Upgrade) [Seeking Alpha]Seeking Alpha
- Slowing Growth And Lawsuits: Can Roblox Stock Fall 40%? [Forbes]Forbes
- Roblox gaming platform says it is ready to make changes to get Russian ban lifted [Yahoo! Finance Canada]Yahoo! Finance Canada
- I've been giving my 8-year-old more independence. It's been great for our family. [Business Insider]Business Insider
- Roblox Releases New Data Decoding Search and Style Trends in Digital ExperiencesBusiness Wire
RBLX
Earnings
- 10/30/25 - Beat
RBLX
Sec Filings
- 12/2/25 - Form 4
- 12/1/25 - Form 144
- 11/24/25 - Form 4
- RBLX's page on the SEC website