Roblox taps former Roku executive Parampath to aid advertising push [Yahoo! Finance]
Roblox Corporation Class A (RBLX)
Company Research
Source: Yahoo! Finance
video-game platform bets on its lucrative young user base to draw marketing dollars. Parampath will head the product development for advertising and commerce, overseeing teams that help brands reach audiences, Roblox told Reuters exclusively on Tuesday. The two-decade ad tech veteran joins Roblox as the company seeks to diversify its revenue streams, aiming to stay ahead of competitors and reducing reliance on its in-game currency used by players to purchase digital items. Roblox started testing video ads in late 2023 and now offers services including digital billboards and search ads. It has been positioning itself as an option for marketers flocking to platforms such as Reddit and TikTok in search for a large audience. Brand activity, which refers to advertisements and campaigns, has grown 49% since last year, said Roblox partnerships chief Christina Wooton, adding that more than half of Roblox's 89 million daily active users belong to Gen Z and are the top spending age grou
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News
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- 3 Stocks That Could Turn $1,000 into $5,000 by 2030 [Yahoo! Finance]Yahoo! Finance
- SHAREHOLDER ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Roblox Corporation - RBLXAccesswire
- Instagram Will Let Users Start Their Recommendations Over From Scratch [CNET News]CNET News
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RBLX
Earnings
- 10/31/24 - Beat
RBLX
Sec Filings
- 11/20/24 - Form 4
- 11/20/24 - Form 144
- 11/20/24 - Form 144
- RBLX's page on the SEC website