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Stock impact report

Roblox scales rewarded video ad offering via Google partnership [Yahoo! Finance]

Roblox Corporation Class A (RBLX) 
Company Research Source: Yahoo! Finance
Roblox has partnered with Google to scale its new rewarded video ad format, according to a press release . Brands and agencies will be able to buy the ad format programmatically via Google's advertising solutions in the coming weeks. The videos will be full-screen 30-second advertisements which will reward the consumer with in-game benefits. The average completion rate of the advertisements overall is over 80%, with some seeing over a 90% completion rate, according to early tests. In addition, Roblox has partnered with Cint, DoubleVerify, Integral Ad Science, Kantar and Nielsen to help measure the efficacy of campaigns on the platform. Roblox announced the news at IAB Playfronts. The partnership between Roblox and Google marks the next step in immersive advertisement for both companies. The high rates of completion suggest the format is resonating with users and could be a valuable tool for brands looking to advertise on the platform. “Immersive ads now also allow advertisers Show less Read more
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