Major New Report Shows How YouTube Is Rewriting The Rules Of Culture [Forbes]
Roblox Corporation Class A (RBLX)
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Source: Forbes
SOPA Images/LightRocket via Getty Images While TikTok battles government scrutiny and Instagram struggles to define its identity, YouTube has quietly continued to cement its position as the undisputed titan of digital content creation in 2024. The platform's latest Global Culture & Trends Report reveals a continued shift in how culture is created and consumed, with YouTube creators not just participating in cultural conversations, but actively shaping them. From indie animators drawing Netflix's attention to video podcasters hosting presidential candidates, YouTube has transcended its role as a mere video platform to become the primary architect of modern digital culture. Perhaps the most striking revelation from the report is the emergence of what YouTube calls "digital franchises." These are properties that originate from creators and online communities, achieving cultural significance that rivals traditional media. The report highlights Amazing Digital Circus as a prime exampl
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